When it comes to top trends that developers and landlords are taking stock of in 2017, there are two clear winners: connectivity and wellbeing.Furthermore, these priorities have a closer relationship than they might initially seem, with research indicating that the user experience of poor connectivity negatively impacts stress levels.
A neuroscience study measuring user reactions to network performance has shown that delays in loading web pages and videos while completing tasks under time constraints leads to heart rate and stress level increases. While an Ericsson study into ‘the stress of streaming delays’ found that the level of stress caused by mobile delays is comparable to watching a horror movie or solving a maths problem. While the latter two are freely chosen, connectivity issues are not something anybody wants to have to deal with and have a much worse affect on us than we might have thought. Not only is there there immediate ‘cognitive load’ but higher levels of stress can affect long term health and wellbeing as well as productivity levels.
For landlords and developers, good connectivity can no longer be seen as a “nice to have” luxury. Fast, resilient internet is essential to the modern business, especially as more and more business processes and services are digitised. Nowadays, every business is a digital business and nobody can afford to be left behind.
As we discussed in a previous blog, despite growing popularity for Microsoft’s cloud-based platform Office, a recent report from cloud security vendor Zscaler has revealed that many organisations are unable to take full advantage of Office 365 due to issues with connectivity. 70 percent of the users that Zscaler surveyed reported latency as a consistent weekly issue, while 45 percent were unable to access critical business material following deployment of the platform. Internet connectivity issues are so common they could seem to be the norm, and they would be tolerated if it were not for the obviously detrimental effects they have on day-to-day productivity.
As digital tech continues to underpin more elements of the modern business, it’s crucial that the internet provided to office buildings has the speed and resiliency needed to ensure that occupiers don’t suffer the stress and frustration that slow services create.
For tips on where to start when investing in connectivity to improve the experience of your current and future occupiers, check out our blog on tenants’ connectivity wish list.